Gap Is a Real Music Fan

When KATSEYEs Better in Denim campaign dropped last summer, the internet erupted. Caught on the precipice of their come-up, the girl group fronted what will forever be remembered as one of Gaps most iconic advertisements of the modern era.The virality (now having amassed upwards of 68 million views on YouTube), the collaborative campaign achieved, and the permeative discourse that ensued were unprecedented for the fashion label - but in actuality, its no new approach for the legacy label, which ...